NextWidgets integration with PowerInbox now allows consumers to shop directly within E-Mail Newsletters
New York, USA – 8 February, 2012 – Today NextWidgets, a pioneer in transactional advertising solutions, announced NextMail, a system to enable online merchants to embed webstores directly into E-Mail newsletters. NextMail works through an integration with PowerInbox, the leading provider of interactive e-mail technology. NextWidgets is making the technology available to all of its clients already using NextWidgets multi-channel marketing platform. The launch enables online merchants to more effectively promote products to their existing e-mail newsletter subscriber base.
E-Mail newsletters remain one of the most important tools in the online marketing arsenal. Being able to embed a live store experience directly within the e-mail creates a rich and dynamic experience and minimizes the friction to exploring promotions and offers sent via the newsletter. The technology is particularly important to Transactional e-mails which are triggered based on a customer’s previous actions within the online shop such as abandoning a shopping cart, allowing the merchant to automatically send a reminder message with the dropped basket contained directly within the e-mail.
“PowerInbox brings the app experience to email, making emails more useful by letting users perform actions inside the email itself” said Matt Thazhmon, CEO of PowerInbox. “We selected NextWidgets as our launch partner for a shopping app because of their experience in transactional advertising technology and capability to deliver a robust system that can be quickly deployed to online merchants. NextWidgets allows us to extend the reach of our platform into the e-commerce arena, a crucial area of growth for PowerInbox.”
NextWidgets allows retailers to automate the process of promoting products through multiple sales channels including affiliation, display advertising and Facebook News Feed widgets. NextMail is the latest extension to this suite of tools designed to provide online merchants with an advanced yet easy-to-use multi-channel marketing application. The widgets can be customized to match the look and feel of the online store and brand guidelines.
“Although there has been lots of progress in various areas of online marketing, the classic e-mail newsletter has stayed the same for a long time. That’s why we’re very excited to partner with PowerInbox and become the first company to provide complete shopping experiences within e-mail. The cooperation with PowerInbox has been a fantastic experience and we believe our merchants will be just as enthusiastic in deploying this tool to their customers” said Alex Savic, CEO of NextWidgets. “Our NextPromote product already allow merchants to post rich product promotions to their fans on Facebook through the Fanpage News Feed and we’ve seen great results with that. NextMail is very similar in that it also allows regular and direct means of sending a shop experience with pre-determined products directly into a customers inbox. I believe that it won’t take long before live storefronts within e-mail become the standard in e-mail promotions for e-commerce retailers, the experience is just too powerful to ignore.”
About NextWidgets
NextWidgets develops the leading marketing toolset for online merchants that enables advanced Display and Facebook promotions, affiliation and e-commerce. NextWidgets is the world’s first Facebook affiliate network and trusted source for e-commerce extension technology by numerous global brands.
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NextWidgets Media Contact:
Kai Meier
+41 (0)44 363 1314
press@nextwidgets.com
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